Going from Design to Product and Leading a Remote Team with Adar Hay

Marketing, manufacturing, and remote work – we cover a lot of ground in this episode featuring Adar Hay, Co-Founder and CEO of Jiga.io. Jiga helps manufacturing companies centralize their supplier sourcing, and Adar explains how the idea for the company first came about. We hear how Jiga has a refreshingly modern approach to marketing and why Adar decided to start a podcast to learn more about potential users. Adar also explains the reasoning behind his remote-first team, and why for remote working to be effective, it needs to be rooted in the company culture. He also talks about the number one benefit of remote work – being able to hire anyone in world, not just those in your local area. In this episode, find out:Adar’s thoughts on underrated marketing strategies Why Jiga uses more human-focused marketing Why Adar started a podcast for JigaHow he measures content marketing successWhy he started JigaWhy manufacturers should treat suppliers like partners Why digital transformation doesn’t need to be complex The simple secrets of remote working success The biggest pro for remote work Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“People want to connect with people. Being honest, upfront, and talking about challenges is very important, as well as sharing things from a human perspective of me as the CEO.”“When you're building a product, especially something new, you always have to talk to your customers. You want to talk to people in your industry about their problems and about their needs.”“Remote teams are more of an attitude. It's not just about working remotely, it's cultural. You need to fully trust the people that you work with.”Links & mentions:Jiga.io, centralized automated manufacturing sourcingDesign to Product, a podcast hosting hardware manufacturing professionals, founders and engineers who talk about the stories behind their products Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.