How to Drive Real Business Results through Digital Marketing with RōBEX’s Craig Francisco

Craig Francisco is a modern sales & marketing guru in manufacturing and beyond. In his 25 year career, he's served as an operations leader, a podcast host, a sales consultant, and now he’s the President at RōBEX. This brand-new automation company is taking the world by storm with an incredible team and deep expertise in the food, glass, and tissue industries, just to name a few.In this episode of Manufacturing Happy Hour, we discuss Craig’s varied career, some tips he’s picked up over the years, and how to stay relevant online. We look at what type of social media content most resonates with people and how to build a solid strategy. We round off with some of Craig’s best tips for staying ahead online and how to measure your progress. In this episode, find out:We start by discussing how RōBEX helps businesses find automated, smart technology solutionsWhat lessons Craig has picked up throughout his career from mentors and booksCraig discusses why there’s no reason you can’t be successfulCraig reveals why creating customer avatars is step one in any successful marketing planHow to create valuable content on social media and avoid common mistakesHow RōBEX manages to stay consistent (even through a pandemic)The importance of measuring the results of your strategiesHow to stay relevant online, despite all the competitionEnjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“The content is the most important thing in social media, not the frequency” – Craig Francisco “No matter what you do or where you decide to put your money, always measure the results” – Craig Francisco“Make sure you are figuring out how to stay relevant online” – Craig FranciscoLinks & mentions:RōBEX LLC, an industrial robotics and industrial automation company with uncommon experience & expertiseThe 7 Habits of Highly Effective People, Craig’s top book recommendation for sales successJab, Jab, Jab, Right Hook, one of Gary Vaynerchuk’s best books on tactical social media strategyBenchmark, the top steakhouse in the Toledo area and one of Craig’s personal favoritesMake sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.