Software-Enabled Vehicles and the Future of Automotive Manufacturing with Vicki Poponi, VP and Industry Advisor at Salesforce

Ready for a masterclass in automotive manufacturing? Strap in! On this episode of Manufacturing Happy Hour, we are joined by Vicki Poponi, Vice President – Industry Advisor, Automotive at Salesforce. She discusses her route into the industry and provides a glimpse into the world of software-enabled vehicles. Plus, she explains what the connected car means for consumers, why the customer is at the center of everything and delves into Salesforce’s Trends in Automotive Report – linked below. In this episode, find out: Vicki’s first steps in the industry Why people are afraid of new technologies Vicki’s transition into the automotive world How her manufacturing roots help in business What she’s learned in her current role at Salesforce The importance of customer centricity Behind the scenes of Vicki’s role The progress being made around digital customer experience What automotive manufacturers need to learn in the coming months/years Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “It’s human nature to be afraid of something new.” “There’s so much data in the auto industry, it’s crazy. But you have to think about how to connect the data. That’s where technology is so wonderful.” “Future customers really want to be engaged.” Links & mentions: Compagnon Wine Bistro – a neighborhood bistro with a French twist, serving a variety of organic, biodynamic wines and food with fresh seasonal produce and locally raised meats, fish and poultry Follow Vicki on LinkedIn Salesforce Follow Salesforce on Twitter Get $350 off registration for Supply Chain USA 2023 Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.