How Adebayo Owosina left DDB Nigeria to Create his Dream Agency

Once you land a gig at the most prestigious creative agency your country has to offer, how do you level up? If you’re Adebayo Owosina, you start your own. Joined by special guest host Osayi Lasisi, a leader in growth marketing strategy, Bayo tells us about his journey from medical student to Founder & Creative Director of his own agency in Nigeria, The Hook. Tune in to hear how to break into an industry with no experience, ways to hit the ground running once you get your foot in the door, and the small shift in the way he approaches clients that keeps them coming back.