387: Meet Edgar: Up Your Social Media Content Marketing Game, Build a Library of Content and Enjoy Automated Evergreen Traffic with Laura Roeder

Laura Roeder is the founder of Edgar, which automates your social media posting on Twitter, Facebook, and LinkedIn. With Edgar, load up your favorite RSS feeds AND use the tool for content research. Browse your favorite links and articles to create libraries (categories) that you queue up into your favorite social media channels for consistent, automated posting. https://www.youtube.com/watch?v=e-Z450oW_DQ Quotes:                                                                                                                                    “Use software for what software is good at—to automate and schedule—and then spend your time doing what software cannot do, what only humans can do: forming that relationship with your audience.” – Laura Roeder “Your audience is seeing the end result. They don't know or care whether you typed it on your phone, your desktop, or used this tool or that tool. It's all the same to them.” – Laura Roeder “If someone's following you on social media, they've chosen to be there. They want to hear from you, they want to hear your stuff, so don't be shy about linking to your stuff.” – Laura Roeder Takeaways: 04:03 Automated social media posting doesn't reduce authenticity; audiences care about content quality, not how it was posted. 15:37 Resharing content multiple times increases visibility, as most followers never see a single post the first time. 20:46 Shares are the most valuable metric, showing which content truly connects with your audience. 23:29 Even platforms with low traffic are worth using, as they provide another way for potential customers to find you. 25:37 Regular posting keeps your social media accounts alive and prevents losing followers who want active content. Use Edgar to Automate Your Social Media Content Marketing