398: Five Entrepreneurial Skills You Should Develop or Sharpen as a Work at Home Internet Marketer
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World - A podcast by Robert Plank

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Listen in today as we talk about the five entrepreneurial skills you need for a successful business: Selling (email marketing, sales letters, webinar pitches, podcast soft sells, swipe file, hot material) Content creation (writing, speaking, video, structure, step-by-step, reading a lot to distill down information) Basic website creation (WordPress, funnels, membership sites) Productivity (workflow, mindset, focus, motivation, chunking, systems thinking, delegating, troubleshooting equipment/traffic/software) Planning & Architecture (scaling, editing the raw materials, software design, course layout, dashboard) https://www.youtube.com/watch?v=st3lQu2diF4 Quotes: “Market more than you create. No one's telling you to cut corners, take shortcuts, or make crap—but market more than you create.” – Robert Plank “Always have a constant flow of information—books, podcasts, courses—but also distill that information down into just a handful of actionable items you can begin using right now. There's nothing worse than going to a conference or taking a course, writing 50 pages of notes, and then never looking at them again.” – Robert Plank “The bad news is it's super competitive now. The good news is it's easy enough for anyone to do, so there's no excuse.” – Robert Plank Takeaways: 02:29 Marketing your content matters more than creating it - aim to spend 80% of your time promoting and 20% creating. 12:07 Build a "swipe file" of interesting marketing phrases and ideas to spark creativity and improve your selling skills. 18:12 Develop a systematic approach to repetitive business tasks using clear checklists to increase productivity and consistency. 28:12 Learn basic troubleshooting skills to quickly solve problems and keep your business moving forward. 29:34 Always have a clear vision of what you want to build, even if you don't know exactly how to get there. Resources WP Crusher (WordPress) Profit Dashboard (Fiverr) Webinar Crusher (Website) Membership Cube (Website)