688: Income, Influence, Innovation and Impact: Reach a Wider Audience Using Active Podcasting with Joe Sanok

Joe Sanok is the host of the "Practice of the Practice" podcast, where he shares insights and strategies for growing a successful private practice. As an expert in the field of counseling and business development, Joe has helped countless professionals build thriving practices. Today, Joe talks about the power of podcasting as a tool for business growth. Actual statistics of Podcasting show that this type of medium communication is the best way of letting your message come to a wider audience. Statistics of Blog vs Youtube Channel vs Podcast (without Podcast Launch for the last 90 days) and Podcast (with Podcast Launch for the last 90 days) Blog: minimal audience YouTube: reaches an average amount of audience Active Podcasting: reaches a greater amount of audience compared to the other two mediums 5 things to consider about Podcasting Why you should and Should not Do a podcast Why you shouldn't start a podcast - If you're satisfied with how things are going well in your business and don't want to expand your network, starting a podcast is just a waste of time. - Doing podcast just for fame is not a good idea since it takes a whole lot of work doing a podcast. Who and Why you should start a podcast - any businesses who want to attract or reach a larger audience. - any businesses who want to try new things, areas, or approach - If you aspire for your company, services & products, offer, and practices to grow - any businesses who want to expand their network-opening doors for new industries and influencers to bring business together When you start a podcast consider below factors: -Stay true to the core of your business  -What and why your passionate about your business -Listen to your customers, list all the questions or queries customers come to ask you about- create FAQs (Frequently asked Questions) and do it on podcast Structures of the Podcast - How frequent do you launch a Podcast? Regular Podcast or Seasonal Podcast Regular Podcast- doing it every single day or week. Seasonal Podcast- launching episodes at once or over a period of time and host will take a break after a series of episodes Note: Knowing the type of topics and how they are presented (i.e. conversational, ask the expert, Q & A) is very vital in sorting out the structure of your podcast. Planning the "now what" of your podcast - call to action: is it email, webinar, e-course? Very important to determine before actually starting a podcast show because it will help you determine how will you go about the show, for instance- solo shows, who to interview for expert shows, ideal clients/or guests to invite for live consultation Actual Starting of the Podcast - Deciding what materials and equipments to use: good quality microphone, podcasting software - organized schedule of guests to ensure their availability to guest on the podcast On going marketing of the podcast Questions to ask? - How are you going to market your podcast? - Who should be invited? and where to look for them?