EPISODE 115- Microsoft's Magic Recipe: Empowering Partners for Data and AI Success with their Partner Strategy Lead Katharine Shaw-Paffett

Marketer of the Month - A podcast by Outgrow

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Katharine Shaw-Paffett, Partner Strategy Lead for Data & AI for Germany, discusses the potential of AI in transforming organizations and processes. She shares early career insights into AI consulting and transformation. Microsoft's role in empowering partners and managing the ecosystem is highlighted, along with embracing generative AI agent relationships. The episode also covers empowering partners to launch MVPs faster at MWC and AI's impactful synthesis on businesses and audience connection. Tune in for valuable AI and business perspectives. On The Menu: 1. The rise of AI as a co-pilot across diverse interfaces. 2. The democratization of AI: breaking down silos and fostering inclusivity in organizations. 3. Reimagining customer expectations: AI's personalization prowess. 4. Data's paramount role: GDPR's resonance. 5. Fostering market entry agility: empowering partnerships for ecosystem growth. 6. The importance of adaptability and partnership in the evolving tech landscape.