EPISODE 133- From Print to Profit: The Atlantic's CEO Nicholas Thompson Charts the Journey to Consumer Revenue
Marketer of the Month - A podcast by Outgrow
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Nicholas Thompson is the CEO at The Atlantic. Nick brings editorial expertise from Wired and Newyorker.com. He boosted digital subscriptions at Wired by 300% after implementing paywalls. Thompson co-founded Atavist, authored "The Hawk and the Dove: Paul Nitze, George Kennan, and the History of the Cold War," and covers topics like Facebook scandals and marathon running. On The Menu: 1. Strategies for ensuring The Atlantic's relevance and growth in the digital age 2. The transition to consumer revenue: The Atlantic's path to sustainability 3. Targeting new subscribers: Geographic expansion strategies. 4. Addressing bias in AI algorithms 5. The use of AI in The Atlantic's operations: Current and future applications 6. Digitizing and monetizing historical content: The Atlantic's archive project 7. OpenAI's rise over Google in attracting top AI talent and implications for the future