EPISODE 151- From Bottling to Blockchain: PepsiCo's Chief Strategy & Transformation Officer Athina Kanioura Talks Innovation Cycles

Marketer of the Month - A podcast by Outgrow

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Athina Kanioura, PepsiCo's EVP and Chief Strategy Officer, oversees global strategy for iconic brands, contributing to an $86 billion revenue in 2022. Formerly with Accenture, she led AI initiatives, specializing in business transformation across industries. With a PhD in Econometrics, Athina shapes data policy at the Royal Statistical Society and educates at UK universities. On The Menu: 1. Integrated Digital Transformation: Spanning the organization's value chain. 2. Tech Application: AI, web3, robotics, blockchain in manufacturing, logistics, product development. 3. Streamlined Innovation: Focused on direct consumer engagement and mass personalization. 4. Theory-Practice Integration: Balancing academic rigor with real-time problem-solving. 5. Digital Hubs' Functions: Co-creating AI solutions, fostering career growth, diverse tech skills. 6. Pepsi's Tech Training: Digital Academy upskilling employees in varied roles.