EPISODE 228- Marketing Music: American Association of Independent Music's CEO Richard Burgess on Ai, NFTs, & Vinyl

Marketer of the Month - A podcast by Outgrow

Categories:

Business

Dr. Richard James Burgess is the President and CEO of the American Association of Independent Music (A2IM), with a distinguished career in the music industry. A celebrated producer, author, and musician, he has worked with major labels and independent artists, producing gold and platinum albums.


On The Menu:


1. Creating platforms to unite isolated music entrepreneurs and professionals.

2. Spreading best practices and insights via panels, roundtables, and conferences.

3. Encouraging cost-effective, community-driven marketing over big-budget campaigns.

4. Acknowledging AI’s creative potential despite controversy and uncertainty.

5. What independent artists and labels can learn from startup methodology.

6. Assessing the potential of NFTs and decentralized tech in artist monetization.


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Happy creating!


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