Snippet: Don McGuire, CMO at Qualcomm, Shared his Insights on Capturing Attention with Time-Based Content 

Don shared his insights at MWC Barcelona on the power of short-form content like TikToks. He explained that these bite-sized pieces don’t need to tell the full story but are crafted to grab attention and lead users into longer, more immersive content journeys. It’s all about sparking curiosity and driving deeper engagement! 

Watch the full podcast to know more! 👉⁠⁠⁠⁠⁠https://bit.ly/4fu91fL

#Outgrow #ContentMarketing #TikTokStrategy #AttentionEconomy #DigitalMarketing #Qualcomm #ContentJourney