Marketing & Tech Book Club: Conversational Marketing by Dave Gerhardt

It's time to stop thinking of your audience as Bs and Cs and start talking to them like real live people. The future of marketing is conversation and in this episode of the Marketing & Tech Book Club, Carlos is joined by co-author of Conversational Marketing Dave Gerhardt. In this ep: >> Exactly what is Conversational Marketing? >> How to break out of the B2B norms and start thinking differently >> The Gary Vee approach to content distribution >> What does the role of a sales person look like in the future? >> The Hypergrowth event >> How to use video to disarm your audience >> Speaking to your customers like real humans >> The number one objection to conversational marketing >> Empathy...'Do unto others what you would have them do unto you'