Marketing & Tech Book Club: Social Selling by Tim Hughes

Tim Hughes, pioneer, innovator, and social selling evangelist joins our host Carlos Doughty to chat about his book, Social Selling: Techniques to Influence Buyers and Changemakers. In this episode, we chatted to Tim Hughes about Social Selling, social media and the shift in influence from offline to online. The alignment between sales and marketing is under constant debate. Tim insists that while sales and marketing are edging closer together, it should be all about creating the right content for the person. Whether a result is achieved through marketing or sales techniques, what is right for the customer should take priority.