Marketing & Tech Book Club: This is Marketing by Seth Godin

Seth Godin, entrepreneur, author and teacher joins our host Carlos Doughty to chat about his book 'This is Marketing: You Can't Be Seen Until You Learn to See'. In this episode, Seth Godin talks about his book, his role as a teacher within the marketing space and the debate between logos and brands. If you want a book that details a hands-on marketing strategy, that provides tactics for how to get more Facebook followers- then this is not the book for you. Instead, Seth provides marketers with a long list of thoughts on the marketing world.