Episode 16: Converting Ad Copy

In this episode, Jen and Casper discuss the technique and science behind writing ad copy that converts, including Dan Kennedy's “10 Smart Market Diagnosis and Profiling Questions", the FBY model for ad copy writing, and the neuroscience behind "typoglycaemia" and how you can leverage it to your advantage. Dan Kennedy's 10 Questions can be found here: https://www.entrepreneur.com/article/294042