Episode 56: Marketing and Product Alignment

One for our Product People out there! We talk a lot about Marketing and Sales alignment, but one thing that tends to get overlooked is Product and Marketing alignment. So let's get into it:- Tips for creating a Marketing roadmap aligned with your Product team- Identifying the "nice to haves" and the "need to haves"- Building automatic processes to keep everyone aligned- Aligning your Go To Market Motion to that roadmap- How an "Aha" system with Sales can help manage expecations and maintain alignmentAnd so much more!