Episode 76: SparkForce's Frederik Saabye Møller - part 2 B2B Marketing Mistakes

We're once again joined by Sparklehorse partner, Frederik Saabye Møller. In this episode, the gang share some of the most common B2B marketing mistakes they come across, including: Over-emphasis on what "looks good" rather than what "is good". Breaking content's 60-20-20 rule Being too "extreme" with initiatives Not dividing your ICP into sub-ICPs And so much more!