Episode 93: Prioritization in Marketing

In this episode, Jen and Casper discuss how they decide what marketing initiatives they prioritize, and what they decide to scrap, including: Determining what will help our team have an impact Pros and cons of ICE vs BRASS models Politely managing stakeholders' wishes Dealing with being the "fun police" by saying no to things that may be fun, but won't move the business forward. And so much more!