Branding 101: Creating a Successful University Marketing Campaign with David Johnston

David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston 00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:24 David’s Background02:25 - 14:53 Marketing Essentials Moment: Educational Marketing14:54 - 16:25 David, Welcome to the show!16:26 - 18:18 Member of Distinguished Alumni18:19 - 25:25 Alumni Association25:26 - 31:43 Boise State’s "Unbridled" Campaign31:44 - 36:50 Boise State's Three Priorities36:51 - 44:06 Athletics Engagement44:07 - 46:30 Role of Volunteers46:31 - 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.47:21 - 48:59 Be a Part of The Campaign for Boise State – Visit: unbridled.boisestate.edu49:00 - 54:34 Alumni Engagement Survey54:35 – 1:02:03 Increasing Alumni Engagements1:02:04 – 1:04:05 The Five R’s1:04:06 – 1:07:57 Boise State’s Strong Brand1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])1:08:47 – 1:09:36 Join themarketingexpedition.com today#AlumniAssociation #BoiseStateUniversity #AlumniEngagements #EducationalMarketing #Branding #MarketingCampaign #StudentInvolvement #StudentRecruitment #MarketingPerspective #Leadership #Reviews #Rankings #Ratings #Referrals #Rewards