Building a Great Digital Marketing Strategy with Chris Madden | Marketing Expedition Podcast

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance.  00:00 - 00:15 “Now we can optimize for people who open it up instead of people who just sign up.” 00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 08:13 Advertising game on the Big game! 08:14 - 08:33 Thank you Chris for coming to the show! 08:34 - 13:00 Chris’ Bio 13:01 - 16:28 Driving ROI on an ongoing basis for clients 16:29 - 20:27 Useful and Creative platform tools 20:28 - 26:00 Achieving maximum effectiveness with chatGPT and AI copywriting tools 26:01 - 27:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.  27:02 - 31:14 Transactional versus informational searches 31:15 - 34:08 Integration of QR codes in ROI tracking 34:09 - 38:43 Value of an ad campaign 38:44 - 41:44 Landing page conversion 41:45 - 43:52 What's one thing you wish you had known before you began your career? 43:53 - 47:33 Challenges as a leader/entrepreneur 47:34 - 54:46 Spontaneous communication within the company culture 54:47 - 57:37 Follow your curiosity 57:38 - 58:20 Reach out to Chris on LinkedIn  58:21 - 58:41 Share this out in the world! Enjoy your Marketing journey! 58:42 - 59:29 Join The Marketing Expedition Community today! #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #advertising #branding #digitalmarketingtips