Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition Podcast

In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:12 Welcome to the show, Drew!01:13 - 01:49 Celebrating the 200th Episode01:50 - 04:30 Drew’s Background and Meeting Rhea04:31 - 07:29 Challenges in Seattle and Moving Back to Boise07:30 - 10:02 Starting a Business and Marriage10:03 - 12:46 Origin of the Name Peppershock12:47 - 16:20 Building Brand Recognition16:21 - 19:14 First Successful Client Project19:15 - 22:57 Hiring Employees and Expanding Offerings22:58 - 26:58 Understanding Audience and Marketing Impact26:59 - 28:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 28:01 - 33:04 Targeted Advertising and Connected TV33:05 - 38:50 Marketing Advice and Business Growth38:51 - 42:30 Understanding Accounting and Finance42:31 - 42:21 Distinguished Alumni Recognition42:22 - 46:30 Recognizing Long-Term Clients and Team Members46:31 - 47:50 Family Support and Work-Life Balance47:51 - 49:03 Peppershock Media and The Marketing Expedition Community49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected]) 51:20 - 52:05 Join The Marketing Expedition Community today!#RelationshipBuilding #ROI #ReturnOnInvestment #WordofMouthAdvertising #BusinessManagement #TargetedMarketing #Entrepreneurship #Branding #Marketing #Advertising #VideoProduction #Advertising