Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast

Samir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express.00:00 - 00:25 "We talk a lot about how creative is really important in the advertising world, and it is, and I don't want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we're going to enter into that stage where because we can't target as well as we used to be able to, we'll have to create creative that resonates with the audience we want it to and doesn't resonate with the audience we don't want it to."— Samir Balwani00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 01:25 Samir’s Bio01:26 - 09:30 Marketing Essentials Moment: Uncovered and Discovered Strategies for Business Growth09:31 - 10:34 Welcome to the show, Samir!10:35 - 15:33 Five Stages of E-commerce Success15:34 - 20:37 Importance of First-Party Data20:38 - 23:42 Adapting to Changes in Digital Advertising23:43 - 25:11 Role of AI in Marketing25:12 - 29:32 Case Study: Success Story with a Consumer Goods Brand29:33 - 32:10 Balancing Risk and Innovation in Marketing32:11 - 33:03 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.33:04 - 36:29 Advice for Aspiring Digital Marketers36:30 - 38:30 Marketing Strategies for QRY – Visit: https://www.weareqry.com38:31 - 42:08 Staying Ahead in the Marketing Industry42:09 - 42:36 Reach out to Samir42:37 – 43:05 Thank you so much, Samir! Share this podcast, give us a review, and enjoy your marketing journey!43:06 – 43:51 Join The Marketing Expedition Community today!