The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski | Marketing Expedition Podcast

Seasoned podcast publicist and educator, Christina Lenkowski, shares her journey from working in PR to discovering the power of podcast guesting for her online business. With over 15 years of experience, she has helped numerous entrepreneurs, speakers, and authors boost their credibility and become go-to experts in their industries by appearing on podcasts.00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:56 Christina’s Background01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines10:50 - 14:24 Christina, welcome to the show!14:25 - 16:17 The Impact of Podcasts on Business16:18 - 20:05 Tracking ROI from Podcast Guesting20:06 - 23:16 The Importance of Sharing Podcast Episodes23:17 - 27:55 Building Relationships with Podcast Hosts27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth31:05 - 33:15 The Evolution of Podcasting33:16 - 34:17 Hashtag Strategy in Publicity34:17 - 35:07 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.35:08 - 43:56 When to Hire a Publicist?43:57 - 47:46 The Growth of Podcast Listening47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com49:04 - 50:32 Maximizing Podcast Guest Appearances50:33 - 57:07 Encouragement to Embrace Podcast Opportunities57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected]) 58:50 - 59:37 Join The Marketing Expedition Community today!#PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine