Understanding SEO and Google Ads with Brandon Leibowitz | Marketing Expedition Podcast

Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. 00:00 - 00:11 “Google doesn't really trust what you put on a website. I could put keywords all over any website; It's not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz 00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:30 - 01:12 Brandon’s background 01:13 - 09:09 Marketing Essentials Moment: LinkedIn Marketing 09:10 - 12:14 Welcome to the show, Brandon! 12:15 - 15:09 Using keywords to develop audience trust 15:10 - 19:32 Voice search optimization 19:33 - 21:23 Optimizing your website for search engines and voice search 21:24 - 25:09 What is Schema, and how can it help your brand with SEO? 25:10 - 28:33 Humanizing AI Written Content 28:34 - 29:34 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 29:35 - 35:02 Tools and variations to assist you in improving your Search Engine ranking 35:03 - 37:45 Ad Costs: How It Works in Marketing 37:46 - 40:52 Creating a more niche and targeted strategy 40:53 - 43:47 Providing value and personalization 00:00 - 45:06 Using videos to increase traffic to your website 45:07 - 46:24 Reach out to Brandon at: https://seooptimizers.com 46:25 - 47:18 Thank you so much, Brandon! Enjoy your marketing journey! 47:19 - 48:06 Join The Marketing Expedition Community today! #seo #digitalmarketing #marketing #branding #advertising #socialmediamarketing #socialmedia #googleads #onlinemarketing #digitalmarketingtips #searchengineoptimization #marketingagency