9. Can Introverts Be Charismatic? with Alex Reid

Alex is a corporate marketer turned marketing coach. We had a great conversation about charisma. Starting with wondering what charisma actually is? Is it an indefinable X factor that makes an (extroverted) speaker appealing and engaging? If you are an introvert you might believe that if you don’t have that you won’t be successful. Or is charisma more subtle than that, is it something that an introverted speaker can employ to help them bond with their audience? Alex was keen to emphasise that introverts are very good communicators and the key to success is how you engage with an audience and communicate your authentic point of view. Understanding the audience, knowing what they want to hear and finding ways to make connections is at the heart of true charisma. We also discussed how we can do this in a digital environment when we are doing all of our business communications online. We talked about vulnerability, story-telling and being your authentic self in a rapidly evolving digital world.   Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/   Resources To find out more about Alex go to https://www.ownyourquiet.com/ He also referred to the work of Beth Buelow https://theintrovertentrepreneur.com/about/   If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps   And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!