15. Websites Are The Perfect Tool with Penny Badowska

I spoke to Penny of Flat White Websites about why websites remain an essential business marketing tool. She believes passionately that websites should be at the heart of your business, and they ensure you stay in control of your own content. As an introvert, websites need planning and attention to detail and present your expertise in a way you are comfortable with – and they are always on, even when you need to recharge your own batteries. We talked about why your website is never done and why introverts need to get over the drive to hold off publishing until their site is perfect!  We talked in detail about why you should put your face on your website, to improve your credibility and help potential customers get to know you. Penny really recommended investing in professional photography to create an image you are happy with. Penny and her business partner (and husband) Fred are very active on Instagram reels, so we spoke about their use of the platform, why it’s a great community for them and why marketing should be fun.   Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/   Resources To find out more about Penny and to connect with her go to: www.flatwhitewebsites.co.uk On Instagram @flat_white_websites   If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It’s called “Being the face of your service business: From hating it to loving it in 5 steps”. https://www.subscribepage.com/face-of-your-service-business-5-steps   And if you sign up, I’ll make sure you are among the first people to receive each new episode to your inbox every fortnight!