Ep 20 - My Beef With Kevin Costner & Using Demand Generation

If you build it, they will come. NO Kevin. No. Field of Dreams has been misleading us all, and in this episode Ashley explores why this mindset is causing us all measure of issues in L&D.  She covers how other brands are undertaking marketing, and why she believes it's absolute madness that L&D thinks creating a tech ecosystem is enough to excite and engage learners. She suggests doing pure demand generation to build trust with learners and ultimately engage with them on a long-term journey. Bit of a ranty episode, but some good meaty chunks in there 🍖 www.marketingforlearning.com