#EP060 - Freaking out about GA4? (Analytics mini series pt1)

Unless you’ve been hiding under a rock, you’ve probably heard about the forthcoming retirement of Universal analytics and the move to Google Analytics 4.  Although the news has spread far and wide, there is a lot of confusion as to what this means for digital marketers and what you need to do about it. In this, the first part of a three episode series on Analytics, I sit down with Barbara Pezzi to get an overview of GA4.