#EP063 - Rising CPM Levels (Facebook Ads)

It’s no secret that there is a general trend of costs increasing on Facebook Ads. However, in recent months many advertisers have been reporting larger than usual increases and big spikes in CPM.  Remember, no matter what campaign type you are running be that traffic, engagement or conversions…what you are actually paying for is the cost per thousand impressions (CPM). In this episode I chat with Dan (Head of Client Services) about what we are seeing within the accounts we manage, and how to navigate the challenge of increased CPMs.  What this episode covers:Why is CPM so important to monitor?What we are seeing on our accountsHow to manage your way through increased costsDan’s tip of the week!