#EP087 - Why You Need A Testing Plan

Send us a text Welcome to the last episode of 2022! This week I’m joined by Sophie from our paid social team and we’re going to be discussing the importance of having a testing plan for your paid social activity. If you’re running Meta Ads (or any paid media activity at all!), then we highly encourage working on a plan to detail exactly what you are going to be experimenting with. Take a listen to this episode to find out how to approach your planning, what needs to be incl...