#EP087 - Why You Need A Testing Plan

Welcome to the last episode of 2022!  This week I’m joined by Sophie from our paid social team and we’re going to be discussing the importance of having a testing plan for your paid social activity.  If you’re running Meta Ads (or any paid media activity at all!), then we highly encourage working on a plan to detail exactly what you are going to be experimenting with.  Take a listen to this episode to find out how to approach your planning, what needs to be included in your plan and also some of our experiences from the clients and accounts we work on.