#EP090 - B2B, To be, or not to be

Send us a text Hi all and welcome to episode 90! In this week’s episode, Jon and Chris discuss all things paid media in B2B. They go over the differences of running B2B campaigns compared to B2C, as well as best practices you should be utilising for getting the best results possible. When it comes to talking paid media, B2B tends to be a little bit unloved, so we wanted to give it the attention it deserves! When starting out with a new client that's wanting to run a B2B campaign, it’s i...