#EP091 - Removing Ecommerce Barriers

Hi all and welcome back to our podcast!  In this week’s episode, Jon and Abi talk through potential ecommerce barriers - what they are, and how to avoid them.  Regardless of how spectacular the product that your marketing is, it is key to ensure that the buying process is just as brilliant.  There are so many factors you need to take into consideration - especially between the moment someone clicks on your ad through to the final purchase. However, if any one of those elements is off, it can lead to minimal conversions and wasted spend.