#EP092 - Paid Social in 2023

Welcome to episode 92 of the Marketing Freaks podcast! In this episode, we’re going to be talking through our predictions for paid social in 2023.  In such a fast moving space it can often be really tricky to know what’s coming. However, we can make a sensible start by reviewing data from the previous year, looking at what’s working well now and also review some of the bigger industry trends.  If you’re working in performance marketing and would like a view on how to get the most out of paid social this year, we really hope this one is useful for you! With iOS14 being such a huge moment with Meta Ads, 2022 felt very much like the year that everyone re-adjusted their strategies and rediscovered the best ways to drive performance forwards.