#EP096 - Mini Series Part 1, GA4 Where It's At

Welcome to the first part in a new mini series with our good friend and analytics genius Barbara Pezzi! Over the next three weeks we’re going to be focussing on Analytics, covering off GA4 and other great advice to help you make more sense from your data. In this first episode we catch up on GA4 and look at where the product is at now ahead of the retirement of Universal Analytics this summer. I think everyone will now be aware of the fact that Universal Analytics is retiring this summer, which means anyone wishing to continue using Google Analytics will effectively be forced to migrate over their reporting to GA4.