#EP097 - Mini Series Part 2, Migrating to GA4

Send us a text Hi all and welcome to episode 97 of the Marketing Freaks podcast! In this week’s episode, Jon and the incredible Analytics guru Barbara Pezzi, dive into what to expect when migrating from Universal to the new GA4 platform. In the previous episode, Jon and Barbara discussed a few of the pros and cons with GA4 and the teething problems that you are likely to come across when learning the new platform. As most will know, Universal Analytics will no longer be available from J...