#EP098 - Mini Series Part 3, The Value In Outside Expertise

Hi all and welcome to episode 98 of the Marketing Freaks podcast! During this week’s episode, Jon and the Analytics wizard Barbara Pezzi, discuss the benefits in investing in expert advice from outside of your organisation. If you haven’t tuned into our podcast recently, this episode is part of a three part mini series with Barbara discussing all things GA4; from pros and cons to migration within the new platform (which in our biassed opinion, are really worth a listen!) So are you and your company feeling confident that you have all of the correct tracking set up with GA4 when the migration takes place in July 2023? One of the common things we hear in the industry is “We’ve always done things this way” but that doesn’t necessarily mean it's the right way.. Are you currently tracking too much data? So now you’re left with a mass of information that doesn’t necessarily make sense or equate to any hard figures but is just there for the sake of being… There?