#EP102 - What Data Do You Really Need?

Hi all and welcome to episode 102 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Client Services Dan to discuss not only the importance of data, but being able to understand and report your data effectively by looking at the appropriate metrics for your product. Data is the fuel that drives digital marketing. Without it, we wouldn't be able to measure the success of our campaigns, make informed decisions, and improve our results. But with so much data available, it's easy to pollute your view and be led by the wrong metrics.  One of the common things we see in the industry is overcrowded reporting and it’s important to understand that to be able to effectively report results, you need to be able to identify the right metrics to track. Unfortunately, we often see that businesses are making marketing and advertising decisions based on irrelevant information and not only is this a huge waste of money, but they’ve then missed out on results.