#EP104 - Oppo Brothers, The Brand & Marketing Development

Hi all and welcome to episode 104 of the Marketing Freaks podcast! Over the last two episodes, Jon is joined by Harry Thuillier, co-founder of Oppo Brothers, the award-winning British ice cream and healthy snack brand that has taken the market by storm. If you haven’t yet listened to last week's episode yet, you need to! (and you can do that by clicking here). It was a truly inspiring conversation where Harry and Jon discussed the Oppo Brothers journey, from concept through to being stocked in some of the UK’s largest supermarkets as well as the difficulties that arose along the way.  In this week’s episode, they dive into the marketing and brand development that took place when starting out the Oppo Brothers venture. With their business model focussing around wholesale and getting large chain supermarkets to stock their products in order for Oppo Brothers to succeed, Harry and Charlie were aware that they needed to create a distinctive product that was going to add value to those stores.

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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)