#EP105 - TikTok For Dummies

Hi all and welcome to episode 105 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by our very own TikTok genius and Senior PPC Executive Rosie Toone to discuss TikTok, what it is and the power of the platform within digital marketing. If you've been living under a rock and haven't heard of TikTok, let us enlighten you! TikTok is like a wild party where everyone is showing off their best dance moves, lip syncing to their favourite music, and sharing their life hacks with the world. It's a platform where you can find everything from hilarious pranks to cooking tutorials to adorable pet videos. And the best part? It's all wrapped up in videos of a variety of short lengths that are addictive and easy to consume. So, why is TikTok such a hit? Well, for starters, it's designed to be highly personalised. The app's algorithm learns about your preferences and surfaces content that is tailored to your interests. This means you're constantly discovering new creators and content that you'll love.