#EP117 Skiing to Success: The Oxford Ski Company Journey

Welcome back to the Marketing Freaks Podcast. In this episode, we dive deep into the fascinating journey of renowned Luxury Travel Brand, Oxford Ski Company with its founder and CEO, Rupert Longsdon. We explore the inception of the business, the pivotal role of marketing in fostering growth, and valuable advice for aspiring entrepreneurs. We uncover the evolution of marketing strategies, the significance of a well-balanced marketing mix, and Rupert’s perspective adapting during challenging times. Key takeaways:Practical Advice for New Founders: Gain insights into the mindset, strategies, and approaches that can pave the way for successful business establishment and growth.Momentum through marketing: Trace Oxford Ski Company's marketing evolution from its early activities to current success, offering practical lessons for startup branding and momentum building.Adaptability in Crisis: Discover firsthand how to reshape marketing strategies in response to challenges.Founder's Marketing Wisdom: Discover key aspects of marketing's role in business success, guiding entrepreneurs to prioritize efforts and make informed decisions.