#EP119 Mastering Marketing in Highly Regulated Industries with Duarte Garrido

Welcome back to episode 119 of the Marketing Freaks Podcast. This week Jon is joined by Duarte Garrido, VP of Growth Marketing at vault.io, to discuss how to navigate restrictions in highly regulated organisations.  Duarte's journey began in the kitchen as a chef, but he later transitioned to journalism before venturing into the world of marketing. His career took him to companies like Sky, Philip Morris International, Coca-Cola, and Standard Chartered Bank. What stands out in his journey is his knack for thriving in industries where creativity is often stifled by strict regulations. Key takeaways:Creativity in Highly Regulated Industries: Discover strategies for fostering creativity within industries with strict regulations.Resilience and Adaptability: Understand the significance of resilience and adaptability in marketing roles, particularly when dealing with challenges.Accountability in Marketing: Explore the concept of accountability in marketing, focusing on measurable results and aligning marketing with business goals.Launching New Brands and Products: Uncover strategies and challenges in launching new brands and products, with a focus on demand generation and success measurement.Effective Use of Intent Data: Learn the importance of utilizing high-intent signals and intent data to identify potential customers and drive lead generation.Alignment of Marketing, Sales, and Customer Success: Understand the value of aligning these teams and using shared KPIs to achieve growth. Understanding the Business: Gain insights into the importance of understanding the broader business context to make a more significant impact in marketing.