#EP125 - Halloween Special: Performance Marketing Horror Stories

It’s spooky season, so in this bonus Halloween-themed episode we’re bringing you some tales of terror in the form of Paid Media Horror Stories. Jon is joined by Abi Carey, Head of Paid Social to delve into some of the most hair-raising mistakes made in performance marketing. They will not only highlight common blunders but also share a chilling account of their personal career horror stories and the invaluable lessons they've learned. Tune in for a frightfully informative discussion that will help marketers avoid the ghastly ghouls and enhance their performance marketing efforts. Key Takeaways:Marketing Nightmares: Discover the common spine-tingling mistakes in performance marketing, and how to exorcise your campaigns of their demons. Personal career haunts: Jon and Abi resurrect the ghost of their marketing past. Hear the terrifying tales of career mistakes and the lessons they’ve learned to avoid the same fate. Performance Marketing Potions: Jon and Abi brew up potions and solutions strong enough to raise your performance marketing from the dead.