#EP127 - The Recipe for Success: How online marketing drives offline activity

Welcome to Episode 127 of the Marketing Freaks Podcast. This week, Jon is joined by Gemma Barter, the Digital Marketing Manager at Honest Burgers, to talk about about the strategic approach and tactics employed by Honest Burgers in leveraging online marketing to boost footfall into their restaurants. We uncover the key ingredients that make their marketing efforts so effective in driving foot traffic, customer engagement, and loyalty to their brick-and-mortar locations.  Key Takeaways:Strategic Approaches: Gemma will share Honest Burgers' strategic approaches to integrating online marketing with offline activities. Gain a deeper understanding of how a well-thought-out strategy can drive customers to physical locations.Tactical Tips: Gemma tells us the specific online marketing tactics, tools, and platforms that have proven effective in increasing foot traffic and engagement in their restaurants. These practical tips can serve as actionable takeaways for businesses looking to replicate their success.Measuring Success: Gain insights into how Honest Burgers measures the impact of their online marketing efforts on offline activity. Inspiration: Leave the episode inspired and equipped with knowledge and ideas to enhance your own online marketing strategies to drive offline activity for your businesses.