#EP161 - The Scale Up Season: What is Brand? With Arafa Heneghan - AO

Send us a text Welcome back to episode 161 of the Marketing Freaks Podcast and the 4th episode in the Scale Up Season. In this episode, Jon is joined by Arafa Heneghan, Director of Brand at AO to discuss the impact of brand investment and strategy in AO's growth. From creating a unified customer experience across all touchpoints to finding the perfect balance between brand building and performance marketing, Arafa shares insights into the tactics that senior marketers need to stay ahead.&nbs...