#EP163 - The Scale Up Season: B2B Marketing Doesn't Have to be Dull with Natasha Crowe - Kraken / Octopus Energy

Send us a text Welcome to episode 163 and the next instalment of The Scale Up Season. In this episode, Jon is joined by Natasha Crowe, Global Head of Marketing at Kraken, which powers Octopus Energy. Jon and Natasha discuss some of the key challenges in B2B marketing and the strategies that are driving growth in a competitive industry. In the episode, Natasha Crowe provides insight into Kraken's approach to creative strategy, especially within the context of B2B marketing, how Kraken is nav...