#EP166 - The Scale Up Season: How to Create Brand Video That Sells, with Erica Grubman, Mojo Supermarket

Send us a text Welcome to episode 166 of The Marketing Freaks Podcast. This week, Jon is joined by Erica Grubman, head of production at Mojo Supermarket, a Brooklyn based agency renowned for it's bold creative campaigns. Erica shares insights from her experience producing ads for major brands like Meta and Peloton, the evolving role of a producer in 2024, with a focus on balancing creativity, budget and performance marketing. We explore the complex KPI's for brand awareness camp...