An Interview with Fanplayr’s CEO and Co-Founder, Simon Yencken

Simon Yencken is the CEO and Co-Founder of Fanplayr, which is a global leader in ecommerce and websites behavioral data. Fanplayr technology uses AI to analyze site traffic and provide intelligent, real-time segmentation to personalize every interaction with users. Before co-founding Fanplayr with Rajiv Sunkara and Derek Adelman, Simon had a long career as an entrepreneur, investor, and corporate executive. He started as a partner in Herbert Smith Freehills, a law firm in Australia, and then moved to London to become General Counsel in Thomson Reuters, a news and tech company. There, he took part in their acquisition of TIBCO Software, at which he later became a Senior Executive and Board Member. He has invested in several tech companies. He has expertise in business, social & digital marketing, and internet software and technologies.