How to Create a Winning Twitter Content Strategy to Grow Your Business with Cathy McPhillips

Want to create a winning Twitter content strategy? It takes a lot of work. Read on to find out how you can succeed at content marketing on Twitter. In this podcast episode, Cathy McPhillips and Shane Barker discuss what it takes to succeed with Twitter marketing. From getting engagement to using Twitter chats, Cathy walks us through different ways you can grow your Twitter account. During the course of the conversation, she even throws light on creating a community of like-minded folks with LinkedIn and Slack groups. But it’s not all just about marketing. There’s more to it. She shares how a benevolent couple, who didn’t know her personally, paid for her college education.  It’s a conversation that’s just the right mix of marketing and madness! Listen to the podcast here: https://shanebarker.com/podcast/cathy-mcphillips/ As a content marketer myself, I can vouch for the strategies that she mentions in this episode. In the past, I’ve used them to grow my search rankings. Want to know how?  Find out here: https://shanebarker.com/blog/content-marketing-case-study/   Key Takeaways [2:05] How Cathy’s College Education Was Sponsored [6:36] Interest in Journalism & Media Planning [12:19] How Cathy Got Into Marketing [17:18] Journey With Content Marketing Institute [23:06] Twitter and LinkedIn for businesses [29:15] Twitter Chats and Hashtags [34:00] Getting Engagement on Twitter [37:53] Cathy’s Take on Content Marketing  [45:01] Cathy’s Love For the Nonprofit Sector [50:25] Hashtag That Describes Cathy’s Life You Will Learn How content technology works Which is better for marketing - LinkedIn or Twitter? What gets engagement on Twitter How content marketing is changing Cathy’s career progression What’s more important: real-life world experience or a degree? Guest Bio As the VP of Marketing at Content Marketing Institute, Cathy leads the marketing efforts for CMI, ContentTECH Summit, Content Marketing World, and other CMI properties. In addition to this, Cathy is a judge at the Content Marketing Awards organized by CMI. She even serves as a Board Member on the Ohio University College of Business Marketing Advisory Board. Website: www.contentmarketingworld.com Resources Google Analytics Adobe