The Anatomy of an Impactful Content Marketing Funnel with Contently’s Marketing Head, Joe Lazauskas

Listen to Shane Barker and Joe Lazauskas as they elaborate on the pillars of a content marketing funnel. Learn how you can boost your conversion rates by optimizing your content marketing funnel.     To help you develop your content marketing strategy and funnel, I’ve got with me, Joe Lazauskas. He’s the Head of Marketing at Contently. He’s also a best-selling author with his book, “The Storytelling Edge: How to Transform Your Business.” Listen as he talks about it on my podcast: https://shanebarker.com/podcasts/joe-lazauskas/    I’ve used content marketing to my advantage in the past and continue to use it to increase my website traffic. Following a content marketing strategy helped me grow my traffic manifold without a lot of investment as well.    Find out how I did it so that you can replicate my success for your website: https://shanebarker.com/blog/content-marketing-case-study/    You Will Learn   Long term vs short term tactics for growing business Trends in marketing   Guest Bio   Joe Lazauskas serves as the Head of Marketing at Contently and helps the brand grow its business every day! In addition, he’s assisted numerous brands increase their reach through content marketing. He’s also a best-selling author with his book, “The Storytelling Edge: How to Transform Your Business.”   Key Takeaways   [3:03] Joe Talks About His Childhood [9:05] Joe’s College [15:01] Transition to Content Marketing [19:38] Joe Talks About His Book [29:21] Storytelling and Content Marketing [32:05] Pillars of Content Marketing [35:54] About Contently [38:13] Metrics to Measure Content Success  [40:25] Joe’s Favorite Tools [42:35] Joe Talks About Dollar Shave Club [44:48] Joe’s Side Projects [46:23] Joe’s Work Nickname [49:04] Joe’s Favorite Travel Destination   Resources   The Storytelling Edge: How to Transform Your Business Contently   It’s important that you understand the pillars of content marketing funnels. They will help you improve the effectiveness of your content marketing campaigns.    Finding your target audience, figuring out your goals, and mapping your content to the sales funnel are some of the pillars of content marketing funnels.   It is also critical to have a set design plan in hand so that all of your teams are on the same page when they are creating and posting content. This helps your brand maintain a consistent tone.   Lastly, the channels through which you promote your content are also important. Choose the ones where your audience is the most active.    Are there any other pillars of content marketing funnels that we’ve missed? Let us know in the comments.